The Painted Face Of Jezebel
- AI it News

- Sep 4
- 10 min read
The Painted Face and the Persistent Whisper: How Jezebel's Spirit Still Shapes Modern Beauty and Fashion

In the relentless pursuit of beauty and self-expression, have you ever paused to consider the spirit guiding your choices? The makeup trends that dominate your feed, the fashion statements that clamor for your attention, the very ideals of feminine allure that society champions – are they truly empowering, or do they echo a far older, more insidious influence?
Today, we embark on a journey into the heart of a timeless controversy, a spiritual excavation into the very foundations of how women adorn themselves. We're going to talk about Jezebel. Not merely as a historical figure from ancient scripture, but as a potent symbol, a spirit whose influence, surprisingly, can be traced through the very threads of modern makeup and fashion.
This isn't an accusation; it's an invitation to discernment. It’s a call to look beyond the surface, to question the unspoken motivations behind the brushstrokes and the fabric, and to ask ourselves: Is the spirit of Jezebel a silent partner in our quest for beauty?
Jezebel: More Than a Name, a Potent Symbol
To understand the enduring presence of Jezebel, we must first revisit her story. In the annals of the Old Testament, Jezebel strides forth as a figure of immense power, controversy, and ultimately, infamy. The Phoenician princess, wife of King Ahab of Israel, she was a zealous worshiper of Baal and Ashteroth, introducing pagan idolatry and its accompanying immorality into the heart of a monotheistic nation.
Her story is replete with manipulation, persecution of prophets, and an unyielding will to dominate. Yet, it’s her final, dramatic act that has perhaps most indelibly linked her name to the realm of outward appearance. As the prophet Jehu rode into Jezreel to execute divine judgment, Jezebel, defiant to the last, prepared herself. The Bible records in 2 Kings 9:30: "When Jehu came to Jezreel, Jezebel heard about it; and she painted her eyes and adorned her head and looked out the window."
This act – painting her face, adorning her head – wasn't an innocent gesture of self-care. It was a calculated, defiant performance. It was a projection of power, a seductive challenge, an attempt to maintain control and allure even in the face of certain doom. She sought to manipulate perceptions, to exert influence through her adorned appearance, even in her final moments.

From this pivotal scene, Jezebel’s name has become synonymous with a complex array of negative connotations: rebellion against divine authority, manipulation, seduction, spiritual idolatry, and a brazen, often self-serving, use of one’s outward appearance. It represents a spirit that prioritizes external show over internal integrity, seeking power and validation through calculated display.
The question before us, then, is not whether Jezebel herself is literally haunting makeup counters, but whether the spirit she embodies – that potent blend of defiance, manipulative allure, self-worship, and external focus – has seeped into the very fabric of how modern women approach beauty and fashion. I propose it has, and its influence is far more pervasive than many realize.
The Siren Call of Unrestrained Self-Expression: Defiance or Desperation?
In a world that increasingly champions radical individualism and unbridled self-expression, makeup and fashion have become potent vehicles for identity. We are told to "express ourselves," "be authentic," and "embrace our unique style." On the surface, this sounds empowering. Yet, when we dig deeper, we must ask: What kind of self are we expressing, and to what end?
The spirit of Jezebel, at its core, was defiant. She defied the prophets, defied God's laws, and defiantly painted her face in the face of judgment. In modern terms, this defiance can manifest not always as outright rebellion against religious tenets, but as a subtle insensitivity to moral boundaries, a rejection of modesty, or an unchecked desire to shock and provoke through appearance.
Consider the pervasive influence of social media. Platforms like Instagram, TikTok, and YouTube have become the ultimate stages for performance. The pressure to stand out, to garner likes, comments, and followers, pushes many towards increasingly audacious and attention-grabbing aesthetics. Makeup artistry becomes a competitive sport, fashion a constant battle for viral moments.
Is it true liberation, or is it a new form of bondage to external validation? When the primary motivation behind an elaborate makeup look or an extravagant outfit is to provoke a reaction, to be "seen," to dominate the digital landscape, are we truly expressing our authentic selves, or are we performing a role dictated by the unspoken demands of the digital crowd?
As we delve into this, we encounter a crucial distinction. Genuine self-expression springs from an inner wellspring of identity, independent of external applause. It is a natural overflow of who one truly is. The Jezebelic spirit, however, uses outward appearance as a tool for manipulation and attention-seeking. It's not about being seen for who you are, but about controlling how you are seen, often to gain a specific advantage or to feed an insatiable ego.
"Charm is deceptive, and beauty is fleeting," Proverbs 31:30 reminds us. In a world obsessed with fleeting trends and viral moments, this ancient wisdom serves as a stark warning. When our definition of self-expression becomes solely about outward show and the pursuit of endless attention, are we not, in a subtle way, building an idol to our own image, much like Jezebel built altars to Baal?
This isn't to say all bold makeup or fashionable clothing is Jezebelic. Far from it. But it is to challenge us to examine the motive. Is it a celebration of personal style, or a desperate cry for validation? Is it an act of authentic joy, or a calculated performance designed to dominate the attention economy?
The Seductive Power of Appearance: Beyond Innocence, Towards Manipulation
Jezebel’s painted eyes were not just about defiance; they were about seduction. Not necessarily sexual seduction in a crude sense, but a broader form of allure designed to captivate, influence, and draw others into her sphere of influence and, ultimately, her idolatrous practices. She used her presence to lead others astray, to dilute their spiritual convictions, and to assert her will.
In modern beauty and fashion, the line between innocent allure and manipulative seduction can be incredibly fine, often blurred by cultural norms and the pervasive influence of media. Makeup and fashion have an undeniable power to transform, to enhance, and to project an image. But what image are we projecting, and what effect do we intend it to have?
When makeup is used to create an illusion of perfection that is unattainable in reality, when fashion leans into overtly provocative styles that leave little to the imagination, we must question the underlying "spirit." Is it designed to celebrate the beauty of the female form with dignity, or is it designed to objectify, to incite, or to leverage appearance for an unstated agenda?
Consider the rise of deeply manipulative beauty standards, often fueled by altered images and unrealistic portrayals. Women are constantly bombarded with messages that their natural state is insufficient, that they must transform themselves through products, procedures, and poses to be deemed valuable or desirable. This creates a seductive trap: the promise of acceptance, power, or love, contingent upon achieving an external ideal.
This can lead to a form of self-objectification, where a woman views herself primarily as an object of external appraisal, rather than as a whole person with intrinsic worth. Her value becomes tied to how well she conforms to the current "ideal," how effectively she can use her appearance to gain social currency or influence.

The Jezebelic spirit thrives on this kind of external validation. It whispers that your worth is found in your flawless skin, your perfectly contoured cheekbones, your designer labels. It suggests that if you can just look a certain way, you will gain the power, the respect, the love you crave. But this is a hollow power, a fleeting respect, and a love conditional upon maintaining an illusion.
"Your beauty should not come from outward adornment," Peter writes in his first epistle, "such as elaborate hairstyles and the wearing of gold jewelry or fine clothes. Rather, it should be that of your inner self, the unfading beauty of a gentle and quiet spirit, which is of great worth in God’s sight." (1 Peter 3:3-4) This isn't a condemnation of outward adornment itself, but a powerful reorientation of priorities. It challenges the seductive premise that outward show is the primary, or even most valuable, source of beauty and worth.
When we allow our makeup and fashion choices to be driven by a desire to manipulate perceptions, to gain power through allure, or to conform to an external standard that strips us of our authentic, inner worth, we are, in essence, falling prey to the seductive whisper of Jezebel’s spirit.

The Idolatry of Self and Appearance: A Modern Golden Calf?
Jezebel famously championed the worship of Baal, diverting the Israelites from their covenant with God. Her spirit was one of idolatry – placing something or someone other than God at the center of life and worship. In our contemporary context, where does this spirit of idolatry manifest in relation to makeup and fashion?
It appears in the form of the idolatry of self and appearance. When the pursuit of external perfection consumes an inordinate amount of time, money, mental energy, and emotional investment, it can become a modern-day golden calf.
Time: Hours spent meticulously applying makeup, styling hair, endlessly scrolling for fashion inspiration, or curating the perfect selfie. While self-care and creativity have their place, when this becomes an obsession, consuming precious hours that could be dedicated to deeper pursuits, relationships, or personal growth, we must question its place.
Money: The endless stream of new products, designer clothes, cosmetic procedures, and beauty treatments. The beauty industry is a multi-billion dollar behemoth, constantly creating new "needs" and feeding insecurities. When financial resources are disproportionately allocated to external adornment, often at the expense of genuine needs, giving, or future security, it's a red flag.
Mental Energy: The constant comparison to others, the anxiety about perceived flaws, the pressure to keep up with trends, the fear of judgment. This mental burden can be immense, leading to self-esteem issues, body dysmorphia, and a relentless cycle of self-criticism.
Emotional Investment: When self-worth becomes inextricably linked to appearance, a bad hair day can ruin an entire week, a critical comment about an outfit can devastate, and the absence of external validation can lead to deep despair.
This is the very essence of idolatry: when something other than our deepest values, our spiritual well-being, or our relationships with others takes precedence, becoming the primary source of our identity, security, or self-worth. The "graven image" is no longer a physical statue, but the idealized, digitally enhanced version of ourselves that we strive to present to the world, and often, to ourselves.
"Fashion passes, style remains," Coco Chanel famously said. Yet, in the spirit of Jezebel, we see an addiction to the passing – the fleeting trends, the constant need for novelty, the insatiable hunger for the "next big thing" in beauty, driven by a desire to always be current, to always be noticed, to always be "better" than before. This prevents the development of true, enduring style that emanates from an authentic, inner self, rather than from external dictates.
The Jezebelic spirit encourages us to worship the created over the Creator, the outward shell over the inner essence, the fleeting image over eternal truth. It whispers that the most important thing about you is how you look, rather than who you are. It subtly shifts our focus from character to charisma, from integrity to image, from substance to superficiality.
Reclaiming Authenticity and Discernment: Adorning a Different Spirit
It is crucial to state unequivocally: makeup and fashion are not inherently evil. They are tools, forms of artistic expression, and they can be used for joy, creativity, confidence, and to genuinely reflect who we are. The problem lies not in the tools themselves, but in the spirit and motives behind their use, and the cultural narratives that often hijack them.
The call to identify the spirit of Jezebel in modern beauty is not a call to legalism, to abandon all adornment, or to judge others' choices. Rather, it is a profound invitation to self-reflection and spiritual discernment. It is a challenge to cultivate an inner posture that is resistant to the subtle manipulations of a culture often steeped in superficiality and self-worship.
How then, can we adorn ourselves with a different spirit?
Examine Your Motives: Before you apply that makeup, choose that outfit, or scroll through another trend, pause and ask yourself:
Why am I doing this? Is it for genuine self-enjoyment, a creative outlet, or to boost confidence from a healthy place?
Am I seeking validation, attention, or approval from others?
Am I trying to provoke, manipulate, or compete?
Am I feeling pressured by societal standards or social media expectations?
Is this choice aligned with my deepest values and beliefs about who I am and how I want to present myself to the world?
Prioritize Inner Beauty: Actively cultivate an "unfading beauty of a gentle and quiet spirit." This means investing in your character, your spiritual life, your relationships, and your intellectual growth. Understand that true confidence, lasting peace, and genuine attractiveness emanate from within. As Audrey Hepburn wisely said, "For attractive lips, speak words of kindness. For lovely eyes, seek out the good in people. For a slender figure, share your food with the hungry. For poise, walk with the knowledge that you never walk alone." Her words remind us that true beauty is intrinsically linked to virtue and compassion.
Cultivate an "Audience of One": Shift your focus from external audiences (social media followers, peers, potential romantic interests) to a higher standard. When your primary desire is to honor your authentic self, your values, and perhaps even a divine perspective, your choices become less swayed by fleeting trends and external pressures. This is true freedom.

Practice Discernment: Be a critical consumer of beauty and fashion culture. Question the messages being sold to you. Recognize when marketing preys on insecurity, comparison, or a superficial definition of worth. Understand that much of what is presented as "empowerment" is often a clever repackaging of objectification or self-idolization.
Embrace Authenticity Over Illusion: Strive for a presentation that truly reflects who you are, rather than an idealized, Photoshopped version. There is immense power in vulnerability and genuine self-acceptance. Let your makeup enhance, not conceal; let your fashion express, not perform a lie. Ralph Waldo Emerson’s insight, "Beauty without expression is boring," speaks to the need for our outward appearance to genuinely reflect the vibrancy of our inner being.
The Lasting Echoes and A Different Choice
The dead spirit of Jezebel is not a literal ghost haunting our vanity tables, but a powerful metaphor for the deeply ingrained patterns of manipulation, self-worship, and external validation that can subtly infiltrate our choices in makeup and fashion. Her story serves as a timeless cautionary tale, reminding us that outward show, when untethered from integrity and driven by selfish motives, can ultimately lead to emptiness and destruction.
The relentless cycle of trends, the pressure to conform to ever-changing beauty ideals, the insatiable hunger for likes and affirmation – these are echoes of Jezebel’s spirit. They whisper promises of power, acceptance, and desirability that are ultimately hollow, binding us to a superficial reality.
But we have a choice. We can choose to resist these whispers. We can choose to adorn ourselves with a different spirit – one of wisdom, humility, authentic self-worth, and genuine purpose. We can use makeup and fashion as tools for creative expression and healthy self-esteem, rooted in a deep understanding that our true value lies not in the fleeting canvas of our appearance, but in the unfading beauty of our character and the spirit that guides our hearts.
Let us be women who are beautiful from the inside out, whose adornment reflects not a desperate cry for attention or a manipulative allure, but a confident, authentic, and truly empowered spirit. That, my friends, is a fashion statement that transcends every trend and truly stands the test of time.




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